They do not know very well where one ends and another begins, and they do not distinguish the line that separates advertising from marketing. We will try to shed some light on this issue in the simplest way possible. Advertising agency It is one that its objective is to publicize a product, service or company. That using traditional channels television, radio or press or online channels website, online radio, blogs, forums, etc positions a product or service in the customer's mind.
Advertising agency marketing agency works in a more global way, since before carrying out the advertising campaign that any advertising agency would do, it draws up a Latest Mailing Database strategy, an action plan that indicates not only the channels, but also the message to be transmitted, a plan that Segment your leads in turn into groups and define each message according to your message. And also, once launched, perform an analysis of the results with which to "feed back" the action, improving it on future occasions. But the marketing agency is not left alone here, but also has to get involved in other equally important aspects, such as distribution, price or even the definition of the product, that is, the famous 4P's of marketing product, price, promotion, placement giving a more global response to customers.
Marketing agency In this sense, we can say that an advertising agency is a perfect ally for a company that already has a marketing department, or at least a Marketing Director, while a marketing agency is the perfect ally for any SME with restlessness to do things but lacks the person to perform that role. Marketing Outsourcing What is it? Possibly you will have heard many times about marketing outsourcing, and although you know more or less what it is, it is possible that you are not completely clear. Let us tell you why it is possibly the best option for your company. As you already know, outsourcing refers to the process of hiring an external company to carry out specialized tasks.