Augustine Sou in an article for Forbes . Price Properly Country Email List pricing the product was a real "must" for marketers back in the 1960s. If the price was too high, they risked that no one would buy the product. And if it was too low, marketers risked Country Email List being weighed down by minuscule profit margins. 60 years later, the panorama has changed because the price comparison made possible by the network of networks has entered the scene. The consumer Country Email List can compare the prices of the same product in different online stores and also in different
Physical points of sale (which are increasingly in Country Email List the background thanks to the “boom” of e-commerce ). In these times, the consumer has at his disposal such a wide range of points of sale to buy the same product and can choose between so Country Email List many virtually identical products that the price of the product is no longer set by the marketing department but by the market itself. Promotion Old-school marketing disciples argue that Country Email List promotion (the act of convincing the consumer to buy) is still fully in place today.
They forget, however, that nowadays the Country Email List consumer has constant and instant access to information about the products that they Country Email List are about to throw in the shopping cart. And the ads that the consumer comes across on almost every corner on the internet are systematically ignored, adds Sou. After being confronted with an Country Email List advertisement (either online or offline) the consumer does not run to buy it at the point of sale. What you do is actively seek more information to complete your purchase decision.