People have short attention spans on social media. Make your content snackable to reach new people in the awareness phase. Henrik Lennarz Growth Hacking Coach What strategies are there for your LinkedIn Stories? Let's see together what options you have to give your followers customers and prospects insights into your business or your product using the LinkedIn story function. Here are four steps to help you get started with LinkedIn Stories. Get your professionals on board In addition to high quality posts which you are of course still welcome to place.
LinkedIn! Stories offer you the opportunity to be a little more relaxed and to address potential customers and followers on a different more fun level. Because up close + authentic = human For example take the experts in your company in front of the camera on their respective topic. This gives Latest Mailing Database departments a face and makes them more approachable. This allows you to provide different insights than what you might have given in a detailed article or post. Reports directly from events Because of their short lifespan stories are great for delivering imperfect content. For example from the joint team breakfast the Christmas party or events such as an award ceremony or the inauguration of a new location.
Of course stories can also be used as sneak previews for upcoming events! Just put a short announcement in two or three sentences and off you go! Do you have speakers at an event ? Then ask them if they want to make a story with a mention! And already you and your company have more attention. A Q&A is always good Does your company regularly record a podcast anyway or employees regularly attend webinars? Then you can use exactly these people for a Q&A Question & Answer on your company account either to moderate answer questions or both. If you are not involved in podcasts or webinars LinkedIn Stories can offer you the opportunity to take the first steps in this direction.