Instagram is a widely used social media platform. An individual typically spends every 5 minutes on the app. The app was launched as a photo sharing platform in 2010 and since its launch it has revolutionized the way people live. With Instagram's acquisition by Facebook in 2012, the app became an e-commerce platform for businesses. The app currently enjoys millions of users worldwide. Instagram is always working on new updates and comes up with improved algorithms and cool features every few months. One such feature is Instagram Insights. What is Instagram Insights?
In the world affected by the pandemic, social media platforms are used to promote businesses and increase sales. To grow your business and develop effective marketing strategies, you need data to understand your audience. This data will provide insight into the employee data tastes and preferences of your audience. This will help you stand out in your business. Other than that, the data helps you understand the effectiveness of your marketing efforts and make changes if needed or experiment with new content formats. Instagram Insights helps you get this data. This is a feature that provides access to analytics related to the profile and posts of business account users.
These analytics can then be used to create a more effective Instagram strategy and help improve your engagement with the audience. How do I access Instagram Insights? It is very easy to access Instagram information on your business account. All you have to do is go to your profile page on the Instagram app. There will be a button under your bio that says “insights”. As soon as you click the button, an overview page appears, displaying statistics for the previous 7 or 30 days. You will get the following information● Percentage of new accounts reached compared to last week.