Personal recommendations first, and then store bestsellers, or vice versa? During testing, buyers were divided into 2 segments. The first one was shown hits from above and personalized recommendations based on interests below the hits: A/B test The second segment, on the other hand, was shown personal recommendations based on interests, and below - bestsellers: A/B test The third segment was the control group, to which no recommendations were shown. As a result of testing, the following results were obtained: How to ensure ROI of 15,000% through a personal approach on the site: case "7 seeds" The block configuration.
Bestsellers and then personal recommendations” showed the best result: a conversion growth of 9.52% and an estimated revenue growth of 8.32%. Test results Intersection of the confidence intervals of the conversion distribution: Confidence intervals You can learn more about how statistical confidence and probability Latest Mailing Database density are calculated in the article “How to increase the metrics of an abandoned cart email? 5 practical and CTR. We provide record ROI This approach allows you to provide a high ROI (Return on Investment, return on investment). The ratio of profitability (recoupment) of investments shows what is the benefit from investing in.
A particular project or product. When calculating ROI, we take into account the income that our platform brings, the margin of the store and the redemption of the goods: ROI For the 7 Seeds online store, personal recommendations from Retail Rocket provide an ROI of 15,000%, or x150 - that is, the service pays off more than 150 times. results Personal recommendations in the online store provide 15,000% ROI; Recommendations on the site provide more than 25% of revenue; The conversion of visitors interacting with recommendations is almost 10 times higher than the average for the site; 70% of orders contain recommended products. Project comments How to ensure ROI.