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Parboti Rani
Apr 12, 2022
In General Discussions
JCPenney customers' buying intentions buy email database are clearly driven by their emotions, and ignoring those signs, the company's sales buy email database fell by nearly $5 billion; their shares halved in 12 months. By understanding what your customers think and feel when they buy, you can avoid a similar decline in wealth. Understand customer buy email database demand data Image via starhub.com Bring your customers to life You may not be "Target 1: Male, 18-25 years old, student". You certainly aren't "Goal 4: Women, 25-45, Graphic Designers". You are a person, not a statistic - so are your buy email database customers. When you examine the numbers for each niche group you've identified, it's easy to forget that there's a person behind every statistic. A person just like you. When buy email database developing your social media strategy, it will be much easier to understand the results of your work if you do it with a person in mind. "Jeff will love these sneakers" "Annie will buy this book buy email database right now" By adding names to our demographic faces, we humanize them and make it easier to correlate and logically predict how each target audience is most likely to behave. For example, e-commerce platform Shopify buy email database demonstrates a persona-building approach worth replicating in its article How to Build Buyer Personas for Better Marketing. Print your own small profile to take with you, which will make buy email database drafting your next campaign easier. Example buyer persona image Image via alexa.com compared to competitors If you've studied your numbers and still find it hard to predict how buy email database your customers will behave, there's a fast-track way to find out what works - check your competitors.
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