Soul Defining Defining the meaning of soul is like defining the concept of reality- you make it up. The real power resides in your meaning of soul, its application to your business and your unwavering command of that power. The dictionary defines soul as: the complex of human attributes that manifests as consciousness, thought, feeling, and will, somebody's emotional and moral nature, the deepest and truest nature of a people or a nation.
What gives somebody or something a email list distinctive character These definitions come close, but lack that mysterious unspoken essence of something that is far bigger. It's that space that you fill up with...experience. If you apply this unspoken power to business, both large and small, you will arrive at the very core of what makes a business tick-from why it was created to why it continues to exist.
Unfortunately, the problem is most small entrepreneurial business owners focus their initial business efforts "outside" of their business, on building their email marketing list, on sales, on...proof. Then, if they are able to hold on enough to stay in the game, layer after external layer begins to form which solidify with tactical approaches to continue to market with business email lists, to sell, to prove.