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An Agency on Autopilot Many marketing departments rely on agency support to manage some, or all, aspects of their digital marketing and don’t realize that while they may be experts in their field, they are most certainly not experts in yours. Don’t get me wrong—I’m not against using an agency or agencies. They can be a great addition to your team and give you the resources and expertise you need to grow, especially when you have a lean team. However, in order to be effective, an agency must understand your business, your market, and your goals. There could be an agency out there that knows every hidden feature and functionality of Google AdWords, but if they don’t know your target audience and understand your marketing strategy, they won’t be able to optimize your campaigns in the best possible way.

So, make sure your agency is well aligned with your overall business objectives, not just your KPI’s for that particular program under management. Provide continual feedback on their impact and performance and make sure they can articulate your goals and your strategy back to you. A good way to stay in sync is to have weekly check-ins and both Italy Phone Number List monthly and quarterly reviews. In this case, over-communication is a goal worth striving toward. There you have it—three big mistakes that digital marketers make and my advice to help you avoid them.

Remember; approach your data with a purpose, learn what works in all areas of your digital marketing, and ensure your agency understands your business at least as well as you do. If you have any advice on the points above, or have others in mind, please share them in the comments below! And if you’re interested in learning about the other “8 Biggest Mistakes Digital Marketers Make and How to Avoid Them”, register for my webinar to take your digital marketing to new heights. Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco.